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IGS | Imperial Graduate School
Diploma in Tourism and Hospitality Management (Level 5)
Organisation of Qualifications & Awards (OQA)
The Diploma in Tourism and Hospitality Management course concentrates on the management practices and techniques used by managers in the Hospitality industries and will provide learners with a clear understanding of how an effective customer care and service operation can be integrated into hospitality organisations.
The course also introduces learners to the marketing approaches used in the industry and will also highlight the value and importance of the human resources function of organisations.
About the Course
Duration
9 - 12 months
Credits
180
Entry Requirements
- Certificate in Tourism and Hospitality
- An approved Certificate or Diploma in a relevant area of study
- An approved training or vocational certificate in the area of hospitality and/or tourism
- Relevant experience is taken into consideration for students 21 years of age and over who have not completed any formal qualifications.
Exemptions
- Exemptions are on a subject-for-subject basis and may be awarded at the discretion of the awarding body provided applicants already possess a relevant qualification at an appropriate academic level.
General Learning Objectives of the Course
- On completion of the course learners will:
- Be familiar with the key hospitality management principles and practices
- Be in a position to propose marketing strategies and tactics which can assist hospitality organisations
- Understand the importance of recruiting, training and developing staff that can contribute to the success of organisations
- Have an understanding of the key elements of an effective customer care system that can provide maximum satisfaction to current and potential customers
- Be able to develop plans of action that can contribute to the development of products and services for the hospitality and tourism industries
Modules
The main aim of this unit is to introduce learners to the key aspects of customer care and provide the knowledge and skills necessary for understanding how to provide customer care and service in the hospitality business environment.
Main Topics of Study
- introduction to customer care
- listening to customers
- Empowerment, Ownership and the Internal Customer
- Training and Development for Customer Service
- Recognition, Reward and Sustaining Customer Focus
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Assessment Methods
Final Examination: 70%
Coursework: 30%
Course outlines are currently under review by OQA's Academic Committee
The main aim of this unit is to introduce learners to the concepts and theories of marketing management as they are applied in a tourism and hospitality context. Learners will understand the role of marketing both in an organisational and environmental context will be able to explain marketing strategies and tactics used by marketing orientated hospitality organisations.
Main Topics of Study
- Marketing for Hospitality and Tourism
- Service Characteristics of Hospitality and Tourism
- Market Segmentation
- Marketing Research
- Corporate Image and Brand Image
- product strategy
- Product Strategy
- distribution channels
- Advertising and Direct Response Campaigns
- Sales Promotions and Public Relations
- The Role of Marketing in Strategic Planning
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Assessment Methods
Final Examination: 70%
Coursework: 30%
The main aim of this unit is to highlight to learners to the operations and distinct features of hospitality organisations and management and to introduce them to the management techniques that will maximize the operational effectiveness of organisations in the hospitality industry.
Main Topics of Study
- Nature and Scope of Hospitality Industryto customer care
- Nature of the Workforce
- diversity management
- Organisational goals and structures
- Leadership and Motivation
- Managing Groups and Teams
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Assessment Methods
Final Examination: 70%
Coursework: 30%
About the Organisation of Qualifications & Awards
UK Registered Awarding Body
Organisation of Qualifications & Awards (OQA) is a UK registered awarding body offering bespoke qualifications at levels 3, 4 and 5 as per the Regulated Qualifications Framework (RQF) for England and Northern Ireland and the Framework for Higher Education Qualifications for England, Wales and Northern Ireland (FHEQ).
Our courses are targeted towards individuals who are looking to take the preliminary step towards improving their education and also completing qualifications which can assist them in their professional careers.
We, at OQA, stand to carve a pathway which will act as a guide for our students to venture into distinguished and desirable academic avenues.
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